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Remote Head of Marketing

Company: VirtualVocations
Location: Santa Barbara
Posted on: November 22, 2022

Job Description:

A software technology company is filling a position for a Remote Head of Marketing.

Individual must be able to fulfill the following responsibilities:
Make an impact on business metrics (downloads and revenue) through creative marketing efforts
Monitor KPIs and set up mechanisms to measure multiple campaigns across many online channels
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Skills and Requirements Include:

Proven track record of B2C or pro-sumers marketing success
Experienced with Low LTV Business models and its consequences on acquisition efforts
Highly familiar with the best trends and practices in Digital Marketing, Marketing Campaigns and Digital PR
Knows what A/B Testing is
Project management skills, and a very high attention to detail
Understands deeply the constraints of unit economics on a business model

Keywords: VirtualVocations, Santa Barbara , Remote Head of Marketing, Other , Santa Barbara, California

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