Content Marketer
Company: PlanMember Financial Corporation
Location: Carpinteria
Posted on: June 23, 2022
Job Description:
Join the PlanMember Team! PlanMember Financial Corporation is a
financial services firm with a national footprint, and headquarters
in Carpinteria, on the beautiful Central Coast of California.
Serving the public sector for over 25 years, PlanMember has been a
top ranked fee-based broker-dealer since 2004, ranked #4 in new
plans added and #8 for all K-12 plans. PlanMember's unique
membership model helps employees achieve their retirement goals by
providing institutional-level investing solutions and delivering
exceptional service and support to both employees and their
employers. PlanMember's mission is to make a positive difference
for our Partners, PlanMembers and Employees, every day. To
accomplish this, we're looking for highly motivated candidates to
join our growing team.Job Summary:PlanMember is seeking an
experience content marketer who will work collaboratively as part
of our Marketing team to produce content across multiple digital
channels. This position requires experience implementing best
practices of content marketing strategy, writing and editing for
web, email, social, PPC and organic efforts that drive specific
results. The person in this position also works collaboratively
with subject matter experts throughout the firm, cultivating a deep
understanding of both PlanMember's unique value propositions and
distribution channels to drive leads, engagement and
conversion.Competencies Required
- Develop content across digital marketing channels including
web, social, email marketing, PPC, and video
- Implement strategies that drive content performance toward
specific goals; adjust and optimize content to align with lead
generation and engagement KPIs
- Cultivate a deep understanding of PlanMember's target
audiences, competitive landscape, and content marketing trends
- Work collaboratively with multiple internal teams and
distribution partners to develop content that aligns with
PlanMember's brand, unique value propositions, and prospect
personas
- Work with PlanMember's Digital Marketing Manager, Creative
Services and VP Communications to develop content that drives
engagement and conversion
- Work with Creative Services in the use of graphic assets and to
ensure brand consistency
- Ensure steady cadence of digital content and client engagement
campaign calendar
- Provide editing and feedback to contributing subject matter
expert writers
- Analyze and optimize existing content across channelsKnowledge,
Skills and Abilities
- Experience in developing content for with digital marketing
channels including PPC, email marketing, SEO, SEM, social, web and
video
- Excellent copywriting skills with the ability to take complex
information and distill it down to a clear, understandable
narrative
- Possess an eagerness to learn, a positive outlook, and a
natural curiosity to keep learning
- Great written and oral communication skills with the ability to
motivate and work well with a variety of personalities
- Self-motivated with a "get it done" attitude. Proactive
personality with a strong work ethic.
- Highly organized and detail-oriented with strong project
planning and management skills; ability to multi-task, and meet
deadlines in a high-energy environment
- Ability to work with multiple teams including marketing
communications, creative services, compliance, sales, operations,
investments and product development personnel
- Experience of MS Word, MS Excel, PowerPoint, Dreamweaver and
WordPress
- Conversant in HTML and other web-based tools such as Wrike,
Microsoft Teams, and HootsuiteQualifications--- Bachelor's degree
in marketing, journalism, English or related field--- A minimum of
2 years in a similar role in marketing or communications
required--- Prior experience in digital content marketing or
campaign management (B2B, B2C)--- Experience managing marketing
campaigns across various channels and buyer stages--- Working
knowledge of CRM and/or marketing automation platforms a plus---
Proficiency with Google Analytics and social media analytics---
Excellent command of the English language--- Writing, copy editing,
and proofreading experience--- Excellent written and verbal
communication--- Data-driven and highly analyticalFor additional
information and to learn more about PlanMember, we invite you to
visit our website at www.planmember.com
Keywords: PlanMember Financial Corporation, Santa Barbara , Content Marketer, Other , Carpinteria, California
Didn't find what you're looking for? Search again!
Loading more jobs...