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Marketing Operations Manager

Company: AppFolio
Location: Santa Barbara
Posted on: June 9, 2021

Job Description:

Hi, We're AppFolio.

We're innovators, changemakers, and collaborators. We're more than just a software company - we're a cloud-based powerhouse that creates products to make our customers' lives easier. We're revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

The Marketing Operations Manager will support the marketing team by driving overall efficiency and effectiveness in team training & enablement and resource management. This role reports into the Senior Manager of Marketing Resources and sits within the Marketing Operations and Analytics Team.

Optimize Team Training and Enablement

  • Own the onboarding of new Marketing team ensuring the process is smooth and efficient with very positive feedback from new hires within their first 30 days.
  • Develop and maintain a Marketing onboarding process for new employees with the goal to constantly improve our Marketing onboarding process.
  • Add new and existing employees to the right email and slack groups without any delay.
  • Remove employees from lists as they leave the team.
  • Marketing seating, IT, and equipment needs are addressed in a timely manner.
  • Coordinate and consolidate the team needs with facilities and IT, including computer/software/equipment needs, office supplies, ergonomic evaluations, quarterly seating changes/dept. moves, and other as needed.
  • Ensure the onboarding ppt template is up to date and has all information needed for new hires.
  • Manage user licenses for Marketing & BDR technology - ensuring all new and existing employees have the technology they need and that we are not paying for licenses we do not use.
  • Maintain a list of user licenses in Airtable.
  • Create technology enablement materials
  • Create a video tutorial for our 15 highest use marketing technologies that any team member can watch at any time.
  • Build a Marketing team quarterly training & enablement plan
  • Coordinate a quarterly team calendar that supports education, connection, celebration and team meetings.
  • Build a resource list of training opportunities including conferences, in-house training options from HR, and Online learning tools. Track team and individual training quarterly.
  • Support planning of the quarterly team education event.
  • Evaluate and Implement small technology projects as needed.

Create Marketing Resource Management Efficiency

  • Document budget management and accrual processes.
  • Conduct forecast and tagging audits and drive effective behavior/create efficiencies by communicating opportunities for improvement/efficiencies to teams/individuals.
  • Close the month; i.e. run, reconcile and submit monthly accrual reports to the accounting team. Review and answer accounting and auditor questions.
  • Confirm spend and reconcile variances between finance actuals and Allocadia.
  • Review data and determine variance drivers. Identify and communicate areas for improvement.
  • Create and maintain a timeline/checklist for the annual planning process and report progress weekly to key marketing stakeholders and leadership.

Qualifications & Requirements

  • BS degree or equivalent experience
  • 4+ years of related marketing operations experience
  • Allocadia experience a plus
  • Exceptional organizational skills and attention to detail with a high level of accuracy

Keywords: AppFolio, Santa Barbara , Marketing Operations Manager, Other , Santa Barbara, California

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