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Global Creative Director

Company: Deckers Outdoor Corporation
Location: Goleta
Posted on: June 1, 2021

Job Description:

The Role

Deckers Brands is committed to helping our people become their best selves. We're about opportunity. Opportunity to create, to grow and to have an impact. We are a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG, Koolaburra, HOKA ONE ONE, Teva and Sanuk.

HOKA exists to ignite bold change and propel people forward. Our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully and inspire people to move.

The HOKA Creative team is an in-house studio providing design, copywriting, photography, videography, motion graphics, and stewardship of the visual identity for HOKA. The Global Creative Director - HOKA, is a seasoned creative problem solver who is innovative and passionate about creating great work - smart, clever and beautiful - that will shape and define the HOKA brand worldwide. You will possess a sharp creative eye, be a strong creative thinker and a personable leader that can develop a full-service inhouse creative team capable of delivering excellence. You will lead a team of multidisciplinary designers, copywriters, producers and operational team members to deliver creative that elevates the brand and inspires consumers across all HOKA touchpoints. With a strategic orientation, you will deliver a clear, holistic creative vision that is in on strategy, on brand and drives results. The role reports to the VP of Global Brand Marketing and will be a valued collaborator with Marketing, Merchandising, eComm and Omni Marketing teams.

Your Impact

As a hands on creative, individually and through the broader team, you will:

  • Lead the HOKA Creative team in the concepting, design, production and deployment of all creative content utilized across all marketing channels -print, digital, social, brand events, retail, packaging and on product branding. Inspire teams to find opportunity in creative briefs and explore approaches through mood, concept and story boards before work begins.
  • Establish the vision for photography of seasonal campaigns and all product photography - location and studio. Direct internal and external team members to execute in line with the brand creative vision. Direct photoshoots and develop team members in the principles of photo art direction, composition, lighting and all phases of the post production process (retoucing and color correction).
  • Develop brand standards that include logo, brand colors, photography and motion direction and other elements that influence the visual identity and brand voice for HOKA. Provide guidance to internal and external stakeholders to ensure compliance. Ensure that brand guidelines and campaign guidelines are updated regularly.
  • Assist international teams (creative and marketing) in the concepting and production of locally developed creative to ensure that it is on brand, on strategy and in keeping with overall aesthetic and production quality of the brand.
  • Provide digital-first creative leadership and asset packages to Deckers eComm and Omni Channel Marketing teams to ensure best in class creative expression across and all DTC marketing efforts.
  • Deliver the HOKA DTC Brand Catalog program in support of HOKA footwear and apparel head to toe stories. Ensure that the photo captures, headlines and editorial stories for this program are leveraged across all marketing channels to eliminate redundancy in asset capture and to create an integrated GTM approach.
  • Partner with the Omni Retail team to establish a brand esthetic and approach to messaging for the HOKA brand as it begins its journey into mono-branded retail across the regions.
  • Create trade marketing materials in support of US Wholesale accounts as well as seasonal dealer catalogs and selling materials.
  • Acting as a player/coach, inspire and motivate the team by creating a culture that values diversity of thinking, creative exploration and risk taking. Develop a mindset for continuous learning and offer opportunities to grow.

Who you are

  • Expert knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop) and presentation software (Keynote, Powerpoint) and competent in MS Office applications. Familiarity with project and asset management tools a plus.
  • Excellent communication and presentation skills that can be adapted for audiences across regions and at all levels of the organization
  • Instill and reinforce the highest standards for collaboration and teamwork within HOKA brand marketing team and across the Deckers' brand portfolio,. Identify synergies, foster idea sharing, and establish common goals for creative excellence and continuous innovation
  • Develop, motivate and retain high potential talent via clear goals, coaching and identifying stretch opportunities.
  • Foster an environment of inclusion and belonging where all employees feel valued, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best practices to improve representation and diversity at Deckers.
  • Ability to anticipate project workload demands and scale resources by hiring freelancers as needed
  • Ability to succeed in a matrix organization through influence, partnership and respect for shared and differing objectives.
  • Highly motivated self starter and team player that likes to win.
  • Exhibits a high level of personal integrity, empathy and respect for others.

We'd love to hear from people with

  • 16+ years experience in design and creative direction, including managing the photography art direction and cross channel expression for leading consumer brands
  • Experience at the most senior creative leadership level in an in-house creative team or agency
  • 10+ years practical experience leading a team of multidisciplinary creatives at varying levels of experience
  • Practical experience leading a team of multidisciplinary creatives at varying levels of experience
  • BA Graphic Design or relevant related field, or equivalent combination of education and experience
  • Footwear and apparel industry helpful, but not required

What We'll Give You

  • Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Keywords: Deckers Outdoor Corporation, Santa Barbara , Global Creative Director, Other , Goleta, California

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