Associate Media Director (Santa Barbara)

Company: Mindgruve
Location: Santa Barbara
Posted on: May 3, 2021

Job Description:

As an Associate Media Director, you will help develop and implement integrated media campaigns that deliver against key performance metrics on a variety of Mindgruve accounts.An ideal candidate will be a self-starter with the knowledge and energy to not only develop and execute strategic media plans, but also be capable and confident in presenting plans to the client(s), while helping manage a growing media team.We need a person with:A 4-year college degree and 7+ years of media planning and/or buying experience (with at least five years of online experience)Working comprehension of strategy development and required media mathExperience across various mediums preferred (Digital, Broadcast, Print, OOH)Excellent verbal and written communication skills including strong presentation skillsAbility to multitask effectively and organizational skills to manage and prioritize team daily work flowFamiliarity with Doubleclick or comparable ad serving technologyWorking knowledge of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.)Comprehensive understanding of programmatic media capabilities and buyingAbility to develop thorough, insightful campaign analysis and optimization recommendationsExperience overseeing budgeting processAbility to build and maintain strong interpersonal / professional relationship with vendors, clients, etc.Ability to work on multiple projects at once in a high pressure environment while still meeting deadlinesProficiency in Apple iWorks package, Microsoft Excel and WordDesire to live in San DiegoWhat you ll do here:Lead strategic direction of client media deliverablesDevelop strong/innovative integrated media strategies for clients based on their specific needsManage and mentor a growing team of planners/analysts to ensure client deliverables are completed within the scope of the projectManage media budgets, pacing, and tracking to ensure complete delivery while reaching client goals and KPIsDevelop deep knowledge of clients business strategy and challengesDrive standards of integration with cross agency and client functionsHarness cross-channel capabilitiesProvide toolset and industry POVsParticipate in agency new business pitches, as necessaryUncover and interpret data to help build strategy and solve business problemsVet vendors and media tools, stay on top of industry trends, and share knowledge with internal team and clientsHelp manage a shift to display self-serve programmatic platform(s) for some clients and/or campaignsCompensation commensurate with experience. We offer competitive benefits including medical, dental, vision, flex spending accounts and 401K. This is an in-house position, though currently working remote due to COVID precautions. No headhunters, contractors, freelancers, overseas agents or professional job-hoppers will be considered.

Keywords: Mindgruve, Santa Barbara , Associate Media Director (Santa Barbara), Other , Santa Barbara, California