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Product Portfolio Lead, Growth

Company: AppFolio
Location: Santa Barbara
Posted on: April 4, 2021

Job Description:

We're innovators, changemakers, and collaborators. We're more than just a software company - we're a cloud-based powerhouse that creates products to make our customers' lives easier. We're revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating. We love where we work, and you can, too. We are looking for a Product Portfolio Lead, Growth to join a high-velocity team, working together to enable the Appfolio Real Estate software business to deliver world-class, high value products to our customers. This role will be a key integrator between the Growth engine of the Real Estate vertical and the overall company, participating in all Market Validation and early lifecycle activities for New Services, including initial product launch and incubation.

  • Deliver repeatable, effective go-to-market process for new services, including new service specific insights that enable R&D teams to build world-class, high-value offerings to launch to customers in our Real Estate software business.
  • Connect effectively with Growth, Product and business leaders, specifically by providing real time market validation insights and relevant data points to guide informed decision making in alignment with short term and long term objectives for new services, as defined by the VP, Growth & Partnership Initiatives.
  • Develop and manage an ROIC model along with other success criteria to be used throughout validation, development & go-to-market phases of the new service lifecycle
  • Lead monthly new service reviews with stakeholders. Develop presentations to be used during the reviews, with format and content iterated upon with stakeholder needs and continuous learning specific to New Services in your portfolio.
  • Participate in Market Validations for all new service opportunities within your portfolio, continuously learning from customers and prospects to create and manage new service strategy & execution materials
  • Keep up to date with market and technology trends related to Real Estate and specifically your portfolio of opportunities, maintaining an expertise on competitive offerings in your space Must haves:
    • Demonstrated experience navigating, influencing, and inspiring in a matrixed organization without formal authority.
    • Ability to provide clear communication across all levels of the organization, including through data-driven, articulate storytelling.
    • Deep understanding of the SaaS product lifecycle and ability to develop a plan for evolution based on market drivers
    • Demonstrated ability to apply strong understanding of business and financial concepts to make sound business decisions Qualifications:
      • 5+ Years experience working with SaaS products and customers, B2B SaaS or FinTech preferred
      • Bachelor's degree required, MBA or equivalent experience preferred COMPETENCIES:
        • Future enthusiast - Not only curious and imaginative about the possibilities of the future but passionate about being part of the team that shapes it for the Real Estate industry.
        • Data driven problem solver - able to identify, measure and impact the important metrics needed to manage and develop line of business; ability to simplify complex content--
        • Customer focus - understand customer segments and strive to delight at each touchpoint and level of interaction
        • Urgency - Inclination and ability to accomplish goals and beat deadlines
        • Inclusive Relationship builder - ability to build strong, lasting relationships and make connections across AppFolians and customers
        • Flexibility - adjusts quickly to changing priorities and conditions; copes effectively with ambiguity, complexity, and change
        • Decisiveness - confidence in making decisions and getting others on board CULTURAL COMPETENCIES:
          • Simpler is Better: Demonstrates the thought, discipline and inclination towards simple v. complex solutions.
          • Innovative: Generates and brings other's new and creative ideas forward.--
          • Great People Make a Great Company: A strong team-player. Promotes a spirit of collaboration with others and gains the trust and support of the team.--
          • Listening to Customers is in Our DNA : Elevates the customer experience in all decision making.
          • Small, Focused Teams Keep Us Agile: Empowers teams to solve business problems. Spends their time and focuses the team on the critical few actions that are most important. Can eliminate roadblocks and demonstrates the ability to say "no".
          • We Do the Right Thing; It's Good for Business: Always operates with integrity, especially when faced with tough situations Our Story AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management To find out more about what AppFolio has to offer, check out appfolioinc.com/careers . Statement of Equal Opportunity At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio. You have been redirected to a AppFolio job page

Keywords: AppFolio, Santa Barbara , Product Portfolio Lead, Growth, Other , Santa Barbara, California

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