Director, Corporate Communications

Company: AppFolio, Inc.
Location: Santa Barbara
Posted on: September 13, 2020

Job Description:

Our Story AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Today our software solutions exist in two verticals including the real estate (AppFolio Property Manager, AppFolio Property Manager PLUS, and AppFolio Investment Manager) and legal (MyCase) industries. To find out more about what AppFolio has to offer, check out appfolioinc.com/careers. AppFolio Careers

Director, Corporate Communications

Marketing Santa Barbara, California

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Description

Hi, We're AppFolio.

We're innovators, changemakers, and collaborators. We're more than just a software company - we're a cloud-based powerhouse that creates products to make our customers' lives easier. We're revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

The Director, Corporate Communications is a vital member of the AppFolio Communications team and is responsible for AppFolio corporate communications programs.

As Director, Corporate Communications, you will play an important role in building and maintaining the AppFolio brand by executing on strategy and logistics to support corporate initiatives including strategic internal communications, preserving and growing AppFolio's award-winning culture through program strategy, company positioning and messaging, and acting as editor and copywriter for internal and public-facing corporate communications.

We're looking for a highly-experienced communicator who can understand complex and sensitive issues, break them down, and communicate those issues to executives, media, and employees in both oral and written forms.

As a successful Director, Corporate Communications, you're a passionate storyteller with strong experience in developing and executing company-wide communications strategy and tactics; conceptualizing, writing and editing communications, and managing media. Your curiosity shines through as you seek out stories that define AppFolio. You create engaging and memorable messages that connect with audiences. You can crisply summarize key ideas in writing and in person, to both executives and employees, keeping all the details in line and on time, yet you never lose sight of the big picture goals.

This position will report to the VP, Communications, and is based at our headquarters in Santa Barbara, CA. We're looking for someone to join our team immediately.

What You'll Do:

* Create a communications strategy that engages employees, future employees, sponsors, the media, and investors, and supports major corporate cross-functional initiatives. Partner with communicators across the company to ensure communication strategies and initiatives are aligned.

* Develop solutions to help AppFolio leaders communicate the company's strategy to their teams and the wider AppFolio audience including the press, local sponsors, and investors.

* Manage all company-wide and select executive-level meetings, delivering agendas, concepts, and working with stakeholders to deliver final presentations.

* Develop, write, and edit communications for senior executives, including emails, social media posts, and internal and external communications. Develop creative strategies for communicating to employees and industry partners, taking advantage of an executive's unique voice and the needs of different audiences.

* Support the work of cross-functional teams (Marketing, Legal, HR, and Facilities) to create strategic communications, develop innovative ways to engage employees that are in tune with AppFolio's culture, write communications, business update presentations, and talking points.

* Plan the frequency and channel of communication and coordinate stakeholders across different areas of the business and the company.

* Coordinate cross-functionally with all internal departments to support corporate functions including Investor Relations, company meetings, and events

* Manage all corporate culture and brand awareness programs including awards, recruitment marketing, and culture events.

* Project manage internal communications strategic plans, taking ownership of tactics and outcomes from beginning to end of the project.

* Craft compelling technology and innovation stories for a technology company.

* Find industry keynotes and other speaking opportunities and develop talk-tracks, coach presenters, and execute on the program.

* Set and manage the Public Relations calendar and create comprehensive and provocative stories to advance the company's vision, mission, strategy, results, and culture including crafting press releases and bylined articles and other contributed content

* Manage numerous projects with tight deadlines. Things happen quickly at AppFolio, and to do great work, you need to be an enthusiastic team player who can work cross-functionally with partners across all functions.

Preferred Skills and Knowledge:

* BS/BA in PR, communications, marketing or related discipline

* 10+ years of communications experience, including strategic, investor relations, executive, and internal communications.

* Exceptional storytelling skills.

* Experience writing for and working directly with CEOs, SVPs, and other senior executives; ability to earn trust with senior executives.

* Experience working in a B2B SaaS environment

* Ability to take ownership of your role and take initiative to find opportunities, develop plans that inspire others, and ensure execution through measured results

* Ability to engage in productive disagreements that encourage openness, collaboration, and healthy debate.

* Experience successfully building and leading diverse teams.

* A substantial portfolio including press releases, presentations, and strategic writing (portfolio review required)

* The ability to work calmly and maintain good judgment in fast-paced, high-stress environments.

* History of strong judgment when managing complex topics in narrow timeframes.

* Experience in public and global organizations with insight and sensitivity to cultural influences and confidentiality.

Our Story

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Today our software solutions exist in two verticals including the real estate (AppFolio Property Manager, AppFolio Property Manager PLUS, and AppFolio Investment Manager) and legal (MyCase) industries.

To find out more about what AppFolio has to offer, check out appfolioinc.com/careers.

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.

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Powered by Jobvite We're looking for a highly-experienced communicator who can understand complex and sensitive issues, break them down, and communicate those issues to executives, media, and employees in both oral and written forms. As a successful Director, Corporate Communications, you're a passionate storyteller with strong experience in developing and executing company-wide communications strategy and tactics; conceptualizing, writing and editing communications, and managing media. Your curiosity shines through as you seek out stories that define AppFolio. You create engaging and memorable messages that connect with audiences. You can crisply summarize key ideas in writing and in person, to both executives and employees, keeping all the details in line and on time, yet you never lose sight of the big picture goals., * BS/BA in PR, communications, marketing or related discipline * 10+ years of communications experience, including strategic, investor relations, executive, and internal communications. * Exceptional storytelling skills. * Experience writing for and working directly with CEOs, SVPs, and other senior executives; ability to earn trust with senior executives. * Experience working in a B2B SaaS environment * Ability to take ownership of your role and take initiative to find opportunities, develop plans that inspire others, and ensure execution through measured results * Ability to engage in productive disagreements that encourage openness, collaboration, and healthy debate. * Experience successfully building and leading diverse teams. * A substantial portfolio including press releases, presentations, and strategic writing (portfolio review required) * The ability to work calmly and maintain good judgment in fast-paced, high-stress environments. * History of strong judgment when managing complex topics in narrow timeframes. * Experience in public and global organizations with insight and sensitivity to cultural influences and confidentiality.

Keywords: AppFolio, Inc., Santa Barbara , Director, Corporate Communications, Other , Santa Barbara, California