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Associate Manager, Business Development

Company: AppFolio
Location: Santa Barbara
Posted on: September 13, 2019

Job Description:

Inbound BDR Team


  • Conduct daily inspection of Marketing Qualified Leads to increase conversion rates and reduce response time
  • Coach and train on effective inbound lead handling, cadence, and objection handling

    Account-Based Sales Development

    • Ensure execution of the Account Roadmap to properly break into accounts
    • Assist customized follow ups once a relationship with a contact is established in an account
    • Manage the database and distribute target accounts to team members
    • Identify underworked accounts for reassignment
    • Help refine existing campaigns and identify opportunities for new campaigns

      Data Quality Team

      • Manage team to daily/weekly KPI's and account creation goals
      • Coach to improve the Coordinator's effectiveness
      • Asses the efficiency of Data Quality Campaigns, manage lists, and provide feedback to Marketing Operations to support account creation
      • Steward the 16-week B2B Sales Development Program and support DQ promotion to BDR

        Training And Development

        • Increase new hire productivity by optimizing the new 4-week onboarding and training experience for all new team members
        • Provide feedback through 1:1s, call listening, and call shadowing
        • Conduct ongoing trainings to address observed skill gaps
        • Assist in creating professional development courses

          Other Responsibilities

          • Be a culture carrier - keep the AppFolio BDR Team a great place to work. This doesn't happen by accident!
          • Collect best practices from top performers and codifying them for dissemination across the team
          • Assist the evaluation and rollout of new technology

Keywords: AppFolio, Santa Barbara , Associate Manager, Business Development, Executive , Santa Barbara, California

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