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Digital Sales Manager - Media

Company: Spectrum
Location: Santa Barbara
Posted on: December 5, 2018

Job Description:

Client Reference Code: 230045-3
Digital Sales Manager - Media

Spectrum Reach is looking for a dynamic Digital Sales Manager to inspire and drive Digital revenue.

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach?s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
JOB SUMMARY

Serve as Digital Lead and Subject Matter Expert for developing and driving revenue and continued focus on multi-platform digital initiatives.

Essential Job Functions:

  • Serve as Digital Lead and Subject Matter Expert for developing and driving revenue and continued focus on multi-platform digital initiatives.
  • Assist with prospecting strategies and partner with Local Sales Managers and Account Executives, by attending sales presentations and assisting in digital sales proposals and strategies. Work with market managers and Account Executives to identify key accounts and growth categories for digital opportunities.
  • Develop and maintain productive and positive relationships with management, division and key Regional Operations and Finance personnel.
  • Aid in set up and execution of sold campaigns. Serve as additional contact for Operations.
  • Support pre, mid, and post-campaign optimizations and recommendations through internal reporting platforms, as well as Google Analytics reviews.
  • Assist in the delivery of training programs to Account Executives to ensure the ongoing education and rollout of new technology and information.
  • Work with Account Executives, Managers, clients and internal production groups in the development of digital ad elements to ensure campaign and brand effectiveness.
  • Other duties as assigned.

    Job Requirements
  • Bachelor?s degree from a four year college or university preferred.
  • Minimum 2 + years Digital Sales experience is required, 5+ years preferred.
  • Experience across multiple digital platforms and products, including: SEM, Google Analytics, Programmatic, and OTT is beneficial.
  • Must be computer literate and proficient in Microsoft PowerPoint, Excel and Word. Previous successful digital media sales experience required.
  • IAB, Interactive Advertising Bureau certification, or equivalent, preferred.

    Other skills and abilities:
  • Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks on time.
  • Able to work well under pressure and tight deadlines.
  • Strong knowledge of both digital and general sales practices with the ability to develop and execute sales strategies to grow digital revenue.
  • A self-starter with the ability to ?make it happen??project management and leadership skills a must.
  • Ability to effectively support internal teams, and clients both in, and out of market.
  • Willing to travel
    EDUCATION
    Bachelor?s degree in marketing or related field, or equivalent combination of education and work experience.

    Related Work Experience- Minimum of 2-5 years:
    Leadership experience
    Proven track record of business development
    Digital or Advanced Advertising Sales Experience
    Expertise in advanced advertising, data driven media, programmatic media and digital advertising

    WORKING CONDITIONS
  • Frequently travels
  • Valid driver's license, satisfactory driving record within Company required standards, and auto insuranceDriving is a requirement for this position. Must possess and maintain a valid Driver?s License and safe driving recordJob Code : SAS235 Mgr, Digital Sales Exempt 230045BR

    Keywords: Spectrum, Santa Barbara , Digital Sales Manager - Media, Executive , Santa Barbara, California

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