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Marketing Manager, Marketplaces

Company: Sonos Inc
Location: Santa Barbara
Posted on: March 19, 2023

Job Description:

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.This role can be done from homeBuilding the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle, San Francisco & Paris. This role can be done from anywhere in the United States- any of our offices, or remotely from home. It's about impact, not location.Reporting to the Director of Marketing for Direct to Consumer & Chief of Staff, your role is to create and execute integrated, high-impact marketing plans for our global Marketplaces business, that create awareness of Sonos and drive customer acquisition, for NPI's, branded campaigns, promotional campaigns as well as performance marketing. Additionally, you will be responsible for flawless execution of product engaging content on the marketplaces that Sonos sells direct to consumers.You'll be the architect of our marketing strategy, determining the right mix of channels, mediums and messages to achieve commercial success. You'll work closely with teams across the globe to ensure plans are executed flawlessly.As the primary marketing liaison to the Marketplaces commercial team, you'll work closely with the Sr. Partner Managers to define our Go To Market strategy. You'll collaborate with various marketing functions, e-tail partners, and agencies to execute the plan, orchestrating campaigns and initiatives for maximum impact.The right candidate is scrappy, hands-on, analytical, intellectually curious, comfortable with ambiguity and driven by a passion for breakthrough work. An entrepreneurial mindset and willingness to challenge convention is required.What You'll DoEnsure flawless brand experience and a premium consumer experience

  • Responsible for creation and flawless execution of product pages and brand stores optimized for brand awareness and conversion on various marketplace platforms.
  • Increase Sonos visibility & awareness on marketplace platforms to drive CTR/CVR.
  • Craft and own briefs for the development of marketing materials including digital assets, collateral materials and copy.
  • Launch NPIs with impact by activating on-site go live merchandising and review programs.
  • Support the Sr. Partner Managers in regular site audits to ensure accurate, complete and engaging Sonos product information, images and brand messaging.
  • Key contact for experience and merchandising topics on marketplaces such as shop design, product page creation, communication with Brand Creative and Brand Marketing.
  • Set up new comms channels such as Live Shopping on marketplaces.Performance media
    • Plan, create and execute high impact performance marketing campaigns to build the brand on key marketplaces and drive results aligned to the commercial goals.
    • Own the set up and effective running of performance media campaigns on all marketplaces across the globe. Own the budget and be accountable for the plan.
    • Partner with the marketing agency and Data & Analytics to optimize campaigns based on learnings.
    • Initiate and recommend creative testing on campaigns and utilize conversion and sales data to inform on-site optimization recommendations.
    • Contribute to the development and delivery of the marketing communications plan to marketplace partners.
    • Establish and maintain weekly performance reporting on Paid Media vs target, delivering insight and recommendations to improve performance and scale. Collect and analyze data to identify trends and insights to achieve maximum ROAS.
    • Manage the relationship and performance of the marketing agency on marketplace campaigns.What You'll Need"Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested."Basic Qualifications
      • Bachelor degree required (or equivalent experience).
      • Minimum of 5 years marketing experience.
      • Marketing experience with e-tail partners including Amazon and eBay.
      • Proven track record in the consumer electronics, lifestyle and/or luxury sectors.
      • Willing to travel internationally up to 10% of the time.Preferred Qualifications
        • A knowledge/understanding of the global marketing and retail landscapes.
        • Strong collaboration and partnering skills.
        • Highly organized with ability to multi-task across numerous projects.
        • Agile problem-solver who enjoys getting close to the work.
        • Demonstrated success using marketing to drive the business.
        • Ability to take full ownership of complex projects with limited day to day guidance.
        • Excellent verbal and written communication skills.
        • Comfortable within a fast-paced global organization where team members are in multiple offices and countries.#LI-RemoteWe consider a wide range of factors when determining compensation, which may cause compensation to vary depending on your skills, experience and qualifications. This job is also eligible for discretionary bonuses as well as an opportunity to become a Sonos shareholder because all full time employees are eligible for stock grants. The minimum base pay may be modified in the future based on changing market conditions. The starting minimum base pay for this role is:$124,000We offer a comprehensive package of benefits including open time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
          Follow the links to review the EEO is the Law poster and its supplement. The pay transparency policy is available here. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

Keywords: Sonos Inc, Santa Barbara , Marketing Manager, Marketplaces, Executive , Santa Barbara, California

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