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SEO Manager, DTC

Company: Sonos Inc
Location: Santa Barbara
Posted on: March 15, 2023

Job Description:

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.Sonos is looking for a SEO Manager to join the Direct to Consumer team and support our goal of creating the ultimate listening experience for our customers. At Sonos, we aspire to grow our Direct to Consumer (DTC) channel faster than the rest of our business. To support this aspiration, we are growing a function dedicated to acquiring new customers and developing in-house SMEs to drive significant contributions for DTC and the business at large. This is an opportunity to join a team that is data-driven, open-minded, and delivering meaningful impact to the growth of Sonos.This role can be done from homeBuilding the world's leading sound experience company starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle, San Francisco & Paris. This role can be done from anywhere in the United States or Canada - any of our offices, or remotely from home. It's about impact, not location.What You'll Do:As a member of the DTC Acquisition team, you will work cross-functionally with ecommerce, insights and analytics, marketing, and other enterprise functions to meet our aligned targets for landing new Sonos customers. You will have a deep understanding of both corporate and team acquisition goals, crafting and executing a SEO strategy that directly contributes to meeting them. The ideal candidate is proactive, results driven, a strong communicator, and keen to grow expertise within DTC. You are a problem-solver and forward-thinker who is instrumental in effectively implementing a core component of our long term business strategy.Responsibilities:

  • Develop, socialize, and champion the SEO strategy, backed by data and forecasts, for Sonos DTC globally
  • Create and execute the roadmap for SEO initiatives based on opportunity analysis, SEO standard methodologies and trends, sophisticated keyword research, and continuous performance monitoring
  • Lead planning, execution, and analysis of SEO programs and campaigns
  • Partner with insights and analytics to develop SEO dashboards, and prepare regular updates for business stakeholders on SEO performance and impact of initiatives
  • Keep up with SEO industry trends and methodologies, and work closely with cross-functional teams to integrate SEO standards during site redesigns, major and minor enhancements, new site features, and new product launches
  • Educate Ecommerce, Web Development, Product Marketing and other relevant teams on SEO best practices; use lessons from individual products and markets to improve Sonos' overall SEO knowledge and strategy
  • Have a clear point of view and ability to present convincingly to leadership teams, internal partners, and vendors
  • Provide regular updates to stakeholders on project status, timelines, and results
  • Balance several initiatives efficiently and in parallel, and shift priorities as neededWhat you'll need:Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.Basic qualifications:
    • Bachelor's degree or combination of relevant education, experience, and training
    • 3-5 years of relevant, hands-on SEO experiencePreferred qualifications:
      • Experience driving organic search traffic for enterprise websites, including impact on lead generation and ecommerce
      • Familiarity with SEO industry tools and resources
      • Outstanding communication skills and strong ability to frame stories; make clear, impactful recommendations; influence and align cross-functional teams toward common goals; and communicate technical information clearly to non-technical audiences
      • Creative, results-oriented, and analytical problem solver with a passion to drive growth for the business with the ability to successfully drive complex issues rooted in data
      • Comfort using data to identify and analyze areas for improvements; excellent at both quantitative and qualitative analysis
      • Ability to learn quickly and adapt to an always-evolving organization and search industry
      • Experience working with development teams to ensure SEO best practices are properly implemented on newly developed code
      • Ability to establish good interpersonal relationships with a variety of colleagues
      • Problem-solver with excellent follow-through and a solutions-centric demeanor#LI-RemoteWe consider a wide range of factors when determining compensation, which may cause compensation to vary depending on your skills, experience and qualifications. This job is also eligible for discretionary bonuses as well as an opportunity to become a Sonos shareholder because all full time employees are eligible for stock grants. The minimum base pay may be modified in the future based on changing market conditions. The starting minimum base pay for this role is:$95,000We offer a comprehensive package of benefits including open time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.Follow the links to review the and its . The pay transparency policy is available . Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

Keywords: Sonos Inc, Santa Barbara , SEO Manager, DTC, Executive , Santa Barbara, California

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