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Associate Brand Manager

Company: ForceBrands
Location: Santa Barbara
Posted on: March 17, 2020

Job Description:


We are looking for an Associate Brand Manager for an iconic leading wellness brand in the food & beverage space. This will be a key ABM hire joining a team of star leaders in the industry.

  • Grow current and translate "new concepts" into actionable project briefs.
  • Gather consumer insights and feedback related to concept and formulation development
  • Work closely with the Commercialization manager to ensure marketing functions are complete to ensure on time launch
  • Assist in developing business case for all new products, ensuring they hit financial targets at launch
  • Collaborate with R&D on formulations, bench top to scaled recipes
  • Spearhead new packaging development projects working closely with communications team
  • Work at the intersection of Brand, Operations and Finance to "on ramp" new products into the base business
  • Spot technologies and trends and spark ideas for new innovation for 'further out' innovation projects
  • Convey brand messaging across platforms
  • Manage shopper marketing initiatives REQUIREMENTS
    • BS Degree (MBA preferred)
    • 3+ years in CPG product management with experience managing new product launches and innovation processes
    • Financial skills, P&L understanding
    • Strong sense of urgency and achievement
    • Proven ability to work with cross functional teams
    • Excellent communicator across all disciplines and levels, both internally and externally
    • Exceptional project management skills
    • Strong analytical skills
    • High energy and attention to detail

Keywords: ForceBrands, Santa Barbara , Associate Brand Manager, Executive , Santa Barbara, California

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