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Product Marketing Manager

Company: FastSpring
Location: Santa Barbara
Posted on: January 13, 2020

Job Description:

The Opportunity

Want to work for a company where you can have a genuine impact, be passionate about what you do, and work with a great team of people? At FastSpring, we work hard while keeping a fun, collaborative, and casual atmosphere. Headquartered in downtown Santa Barbara, our offices are just a few minutes from great restaurants, shops and the beach. If you're highly driven and want to work at an exciting, fast-growing e-commerce software company, consider joining the FastSpring team. We offer a dynamic work environment, competitive compensation, growth opportunities, benefits and more for the right candidate.

The Position

As a Product Marketing Manager for FastSpring, you will be responsible for crafting and executing go-to-market campaigns. Some days you will utilize your creative right-brain skills to conceive and develop innovative demand generation programs or craft brilliant stories to position and message our platform. Other days, you will go left-brain with your keen analytical skills to conduct in-depth market research. You have attention to detail, a high-quality bar and can understand and translate technical ideas into compelling, easy-to-understand customer stories. You represent our customers, what they need & how they buy, and enable our sales teams.


  • Have a passion for our customers - be the expert on our customer and our market, and know the key trends impacting our customers.
  • Lead the product marketing arm of our go-to-market strategy partnering closely with sales, marketing, customer success, product, and executives to build and execute our GTM plans.
  • Craft engaging stories - uniquely position and message our platform and solutions in the market and deliver them via presentations, videos, web content, and other materials.
  • Collaborate with marketing to create targeted campaigns that drive awareness, preference, purchase, and adoption.
  • Establish a rapport with individual Product Managers to uncover & understand the details of a feature release, and translate that information into internal education, messaging documentation and readiness for launch.
  • Develop and deliver sales enablement tools that communicate our value proposition to the sales team and support the selling process.
  • Foster customer relationships to develop references, drive case studies and identify champions.
  • Be an evangelist for the product within the company, helping everyone understand key positioning and messages.
  • Assist in the creation and maintenance of a competitive intelligence repository.


    • BA/BS degree
    • 3+ years of experience in product marketing or related experience
    • Experience developing results-driven strategies
    • Outstanding written and presentation skills; masterful story-telling abilities
    • Detail-oriented, analytical, and data-driven
    • Proven track record of taking initiative to find opportunities, developing plans that inspire others, and ensuring execution through measured results
    • Be a successful self-starter - you are resourceful & resilient and thrive in a fast-paced environment where you can run with minimal guidance, taking true ownership of your projects
    • Desire to collaborate- you'll work with sales, product, engineering, marketing, and executive leadership teams to research, plan and execute your work
    • Experience in B2B, SaaS, ecommerce or payments a plus

      About the Company

      Want to work for a company where you can make an impact, be passionate about what you do, and work with a great team of people? At FastSpring, we work hard while keeping a fun, collaborative, and casual atmosphere. We operate nimbly like a startup and are backed by Accel-KKR, one of the top growth investment companies in the world. FastSpring powers the global digital economy by enabling subscriptions and payments for thousands of digital businesses around the world. The end-to-end e-commerce platform is designed for companies that sell software, content, or apps online.

      FastSpring is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer. Candidates are considered for employment with FastSpring without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status (specifically status as a disabled veteran, special disabled veteran, Vietnam Era veteran, recently separated veteran, armed forces service medal veteran, or other protected veteran) or other classification protected by applicable federal, state or local law.

Keywords: FastSpring, Santa Barbara , Product Marketing Manager, Executive , Santa Barbara, California

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