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Digital Marketing Specialist

Company: Montecito Village Travel
Location: Santa Barbara
Posted on: November 4, 2019

Job Description:

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. -Develops and implements marketing programs using websites, social media channels and email. Coordinates and produces blog articles, social media posts and other online content. Analyze data and provide reports on all social media initiatives. Maintains our editorial calendar. Keeps the digital marketing team on schedule with drop dates, deadlines and other important task items. - -ResponsibilitiesCreate web content for all our websites including blog posts, splash pages and moreGrow our email list organically through social media efforts and other online initiativesManage various social media campaigns, including Instagram, Facebook and Twitter for all our primary brand channelsCreate email content for both internal and consumer initiatives (using Hubspot)Analyze marketing and sales data to develop insights and make recommendations on areas for optimizationEvaluate new technologies and add-on applications to improve and optimize marketing team performance.Maintain our content marketing calendarQualificationsBachelor's degree or equivalentFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)Experience with SEO and SEM Strong written, verbal and collaboration skillsExperience with the Adobe suite (Photoshop, Indesign & Adobe Acrobat)Experience with Wordpress, Hubspot or equivalentProblem solving skillsA creative thinkerResourcefulOrganized

Keywords: Montecito Village Travel, Santa Barbara , Digital Marketing Specialist, Advertising , Santa Barbara, California

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