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Marketing Manager UK

Company: Sonos
Location: Santa Barbara
Posted on: July 4, 2019

Job Description:

Sonos is on a journey to become the worlds leading sound experience company. Our mission is to inspire listeners everywhere. We do this by creating premium products and experiences that are easy to use, sound great and work together as a system.

Reporting to the cluster marketing director, your role is to help create integrated, high-impact marketing plans that balance long-term brand building with commercial success. Youre an ambitious, digitally-savvy marketing pro skilled at bringing the marketing mix together to deliver results.

In this role, youll be leading the implementation of marketing strategies for new product introductions, new lines of business and new initiatives. Youll be a digital marketing expert, ensuring brand visibility and conversion outside of global brand campaign peaks through podcasting placements, performance media, retargeting & display, paid social, and selective local influencer engagement. Importantly, youll partner closely with your PR counterpart to maximize the intersection of paid, earned, owned and social.

This is a high-visibility position that sits at the intersection of brand building and digital marketing innovation. The right candidate will be creative, strategic, energetic, and driven by a passion for breakthrough work on one of the most beloved brands in sound.* Work closely with global advertising and production team to suggest compelling local media and creative rotation plans for global brand campaigns.

  • Additionally, plan and execute "always on" paid media plans that complement global brand campaigns through local podcasting and digital advertising buys.
  • Work closely with global teams and local agencies to manage performance marketing campaigns. Maintain blended ROAS at or above agreed KPIs.
  • Provide local insights and advise global brand activation team on vendors, locations, production, etc. Be fully integrated into global task force and help manage local executions.
  • Be the point of contact for external brands to co-develop marketing and/or commercial partnerships and ensure high standards of execution in any partner integration.
  • Work with PR manager to identity positive news stories and product reviews suitable for paid amplification. Work with content owner / media outlet to secure necessary approvals. Manage execution on relevant local ad platform holder/social network.
  • Maintain Sonos local social media presence e.g. Facebook and other relevant platforms.
  • Oversee asset localization process including managing proofreaders and in-market localization vendor. Ensure the highest quality tone & voice according to guidelines.* Strong marketing and brand-building experience.
  • Fluency in media planning and various digital and traditional media formats.
  • Exposure to and appreciation for all aspects of the marketing mix.
  • Experience in the consumer electronics, lifestyle and/or luxury industries.
  • Agile problem-solver who enjoys getting close to the work.
  • Strong collaboration and partnering skills.
  • Ability to influence outcomes within the cluster.
  • Demonstrated success using marketing to drive the business.
  • Comfortable within fast-paced global organization where team members are in multiple offices and countries.
  • 5-7 years experience in a marketing role.
  • Intellectual curiosity with an aptitude for learning.
  • Business english fluency, and strong presentation skills.
  • Education: College degree required.

Keywords: Sonos, Santa Barbara , Marketing Manager UK, Advertising , Santa Barbara, California

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