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Content Marketing Manager

Company: UC Santa Barbara
Location: Santa Barbara
Posted on: September 28, 2018

Job Description:

The Office of Public Affairs & Communications at UC Santa Barbara is seeking a passionate and experienced Content Marketing Manager to help tell the university's story and build engagement in digital channels. He/she should have strong writing and editing skills, a knack for creativity, and demonstrated experience working with social and emerging media. Primary responsibilities of the role include: Development and ongoing optimization of a content marketing strategy and distribution plan. Creation, curation, and distribution of content for central UC Santa Barbara digital channels. Acting as the on-brand voice of UC Santa Barbara through daily management, execution and moderation of the university's central social media profiles. Generating and sharing actionable insights that will drive greater engagement with audience segments across various digital channels. The ideal candidate will have experience in website and social media analytics, an expert command of trends and best practices in social media, and a strong track record of leading creative campaigns and building social communities. In all duties, acts with a high degree of initiative, motivation, flexibility and self-direction and an appreciation and understanding of higher education and academic values. Reports to the Chief Digital Officer. Bachelor's degree in marketing, communications, journalism or related field. A minimum of 3 years directing and managing social media channels with a strong understanding of each major social media platform as well as publishing tools such as Hootsuite or Sprout Social. Equivalent experience creating and optimizing content. Advanced copywriting, editing, and content-creation skills, with the ability to adapt style, tone, and voice to varied content types and audiences, whole staying on-brand and on-message. Proficiency with social media and web analytics, along with a demonstrated ability to translate data into actionable insight and learning. Strong understanding of production processes related to content formats such as video, graphics, podcasts, and blogs. Basic understanding of SEO principles. Basic knowledge of HTML and content management systems such as Drupal. Demonstrated ability to use data, insight, and intuition to make informed decisions. Familiarity with executing paid social media advertising. A creative thinker with excellent communication, collaboration, and project management skills. Familiarity with design, photo-editing, and multimedia tools such as those in the Adobe Creative Suite. Fluent in use of Microsoft Word, Excel, PowerPoint, and web-based project management tools. Carry out assignments with ability to successfully work under pressure and meet deadlines. Work successfully with diverse people by understanding, interpreting, communicating and articulating complex information and performing as an effective team member. Carry out duties independently, with sound judgment and high degree of confidentiality as needed, anticipating job requirements and prioritizing and coordinating multiple complex tasks.

Keywords: UC Santa Barbara, Santa Barbara , Content Marketing Manager, Advertising , Santa Barbara, California

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