Marketing Assistant

Company: WitMark Marketing & Branding Group
Location: Santa Barbara
Posted on: June 18, 2022

Job Description:

We want a part-time Media Assistant (MA) who will work directly with the WitMark team to support the marketing efforts for all clients. These duties include creating and maintaining a branded social media presence for each client, tracking and reporting the results of digital strategies, managing the traffic of placed media, and more. The successful candidate must be well written, with impeccable spelling and grammar skills. Knowledge of Hootsuite, social platforms, and Adobe Creative Suite is a plus.This job allows for creativity. We train you to understand our clients' brands and how to create and source relevant content for social platforms, blogs, videos, and more. We also develop press releases and industry content for clients, so writing and being able to communicate well with the media is key. We want a creative team player that can generate original content and suggest creative ways to attract more customers, promote brands, increase web traffic, increase customer engagement, and support broader marketing strategies.A flexible schedule is ideal but hours must fall within normal business hours. This is an entry-level position and an opportunity to work with a growing firm.ResponsibilitiesResearch audience preferences and discover current trendsCreate engaging text, image, and video content (including infographics, white papers, etc.)Design posts that sustain readers' curiosity and create buzz around new products, weekly outreach to potential followers, influencers, and partners for overall like/share increase based on each client's strategyMeasure web traffic and monitor SEOStay up-to-date with changes in all social platforms ensuring maximum effectivenessIdentify any relevant and emerging platformsReport on online reviews and feedback from customers and fansDevelop an optimal posting schedule, considering web traffic and customer engagement metricsOversee social media accounts' layoutSuggest new ways to attract prospective customers, like promotions and competitionsCreate unique content or direction for content (for graphic designers, etc.)Have a complete understanding of Hootsuite or any other posting platform we work with.Have knowledge of SEO, keyword research, and Google AnalyticsSchedule, prioritize, and route ad materials to meet deadlinesAbility to gasp future trends in digital technologies and act proactivelyExcellent communication skillsExcellent written skillsThe ability to ask questions and follow directionMultitasking and analytical skillsAlways review content for any spelling, grammar, etc. errors

Keywords: WitMark Marketing & Branding Group, Santa Barbara , Marketing Assistant, Advertising , Santa Barbara, California