Content Marketing Coordinator

Company: ProductPlan
Location: Santa Barbara
Posted on: September 4, 2020

Job Description:

ProductPlan is the world's leading roadmap software. We believe roadmaps are essential to creating amazing products. ProductPlan is the easiest way to plan, visualize, and communicate your product strategy. With offices located just a few blocks from the beach in Santa Barbara, California, a work hard, play hard attitude comes with the territory. Picnics near the beach, sashimi lunches, and wine tastings in the Funk Zone are just a few ways we build camaraderie.As ProductPlan's Content Marketing Coordinator, you will be responsible for our content promotion, social media management, newsletter, and actively produce a large portion of our written marketing content. You will write blog articles and email copy, refine our website resources, and write various product management content offers. Attention to detail and an eye for quality, along with a metrics-driven mindset, is crucial. In your role as a Content Marketing Coordinator, you will report to the Content Marketing Manager.Core responsibilities:Publish SEO optimized content: You'll coordinate the flow of our written and video content through its publication process in Trello, WordPress, and ensure that it is SEO optimized on our website.Content Promotion: You'll support the growth of our subscribers and the engagement of our popular newsletter and social channels alongside our social media lead by promoting our content.--Partnerships: You'll source and work with partner companies and product leaders to contribute to our content stream with new content, content referrals, link building, and more.Sales Enablement: You'll work alongside the sales team to develop assets and tools that support the sales process and actively contribute content to our lead nurturing flows.Qualifications and skills we are looking for:Excellent written and verbal communication skills with the ability to interact effectively at various levels in the organization.We're a tight-knit team. Excellent people skills to interact with colleagues and cross-functional teams, as well as lots of positive energy.Adobe Creative Suite experience a plusExperience with HubSpot and WordPress a plusBachelor's degree in English or marketing preferred.Previous B2B marketing experience preferred

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