Marketing Coordinator, PR Social

Company: The Office of Angela Scott
Location: Santa Barbara
Posted on: January 17, 2020

Job Description:

The Office of Angela Scott was created For Women Who Mean Business . We are seeking a Marketing Coordinator to orchestrate external messaging and events that bring the brand to life in new, exciting ways for press, influencers, and most importantly, our customers. The ideal candidate is a self-starter who thrives in a dynamic, fast-paced, growing organization. You must have a strong understanding of brand strategy and the art of crafting a concise, clear, and compelling message (both internally and externally). You ll be working directly with our internal marketing team, Founder, and PR agency to manage media outreach, pilot partnerships and influencer campaigns. RESPONSIBILITIES Act as the main liaison with our external PR agency to develop an ongoing, proactive communications strategy, leading thorough weekly briefings with the PR agency Support all PR projects as needed, including shipping press samples, assisting with events, supporting brand collaborations, and handling all inbound inquiries Track performance and deliver monthly reports to highlight most impactful placements Craft end-to-end full-scale influencer campaigns including influencer identification, activation, contract negotiations, product gifting, content approvals, and reporting Curate and maintain strategic, data-backed influencer lists that best fit brands marketing goals, persona, and target audience. Develop processes and frameworks to scale programs and outreach Manage influencer budgets and optimize spend based on business goals and objectives Develop and manage brand partnerships like contests, giveaways, events, etc. Partner with PR firm to manage the execution of press-related events, including influencer dinners, press previews, and pop-ups to support brand building and new launches Handle all moving pieces for events by scheduling, coordinating, and gathering relevant materials from marketing team members. Provide clear briefs, timelines, and plans Build community with customers and influencers on relevant social media channels (including Instagram, Facebook and LinkedIn) through engagement and conversation QUALIFICATIONS BA/BS degree or equivalent life experience. Marketing, Advertising, Public Relations, or business-related field of study preferred. Experience managing consistent brand strategies and messaging across various channels Fluent in social media and the mechanics behind Instagram, Facebook, and LinkedIn Experience preferred in: Microsoft Excel, Google Suite, Photoshop/InDesign, Shopify, Google Analytics, Dropbox, and affiliate networks Excellent written and verbal communication skills with a clear copy style Able to maintain a high standard of confidentiality and professionalism A stickler for the details - exceptional organizational skills with the ability to multi-task and self-manage against tight timelines Comfortable with periodic travel About The Office of Angela Scott: We believe in celebrating the immeasurable power of women. There is such beauty in a woman s strength. And strength comes from confidence: when you have a shoe that supports who you are, the possibilities are limitless Compensation & Benefits Compensation includes competitive salary, generous vacation time, 100% of health benefits, 401K match, professional development and the latest TOOAS shoes. Next Steps: If you would like to apply, please send an email to *********************************** including your answers to the questions below (no cover letter required). Title the email Marketing Coordinator, PR & Social [Your Name] and attach your resume. What is your 140-character (limit) manifesto or biography? Get creative. Provide three writing samples. From pitches to tweets to long-form stories. **Bonus points: Provide an example where a brand broke through the clutter with a strong event, media placement, or partnership. In 7 sentences or less, tell us why this idea is so great.**

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