Senior Subscriber Growth Manager

Company: Sonos Inc
Location: Santa Barbara
Posted on: March 17, 2023

Job Description:

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.This role can be done from homeBuilding the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices in Seattle, San Francisco & Paris. This role can be done from anywhere in the United States- any of our offices, or remotely from home. It's about impact, not location.For this role, we are looking for an extremely entrepreneurial leader who thrives in fast paced environments, to grow the subscriber base of our first party content service. Sonos Radio is the #1 content service on Sonos, and provides our customers with an amazing listening experience that works as soon as our customers plug in their device. As a member of the cross functional Sonos Radio Leadership Team you will ensure we are building a strategy and tactical plans that generate new subscribers to maximize ARPU.We seek a team member with demonstrated experience driving innovation, experimentation and rapid iteration, ideally for a music service or other software subscription service. You'll need to be data-led, highly analytical and comfortable creating "net new" processes and workflows based on learnings. You should have a passion for partnering across the entire organization with CRM, marketing, website, Sonos App, developers, and designers to build elegant experiences that drive new subscribers.What You'll Do:

• Define plans and tiers, along with the appropriate promotions and bundles to drive new trials. You will determine pricing, build supporting business cases to determine which plans and promotions will deliver the highest ROI, and oversee their rollout through product and go-to-market teams.
• Evolve the conversion funnel in the Sonos App and on Sonos.com to maximize its effectiveness- working closely with product, content, design, web, data & analytics, and IT to prioritize investments that drive new subscribers and maximum business results.
• Partner with product/UX to ideate, test, and build contextual upsells in the Sonos App, balancing experiential and business goals in order to drive new subscriber acquisition.
• Collaborate with product, design, and CRM teams to build new winback and retargeting campaigns that capture subscribers who've previously canceled their subscription or dropped out of a subscription flow.
• Explore new opportunities to drive subscription through partnerships and distribution in new channels, building business cases to determine where to focus expansion.
• Gain customer and experience insights from new and existing research, and develop experience hypotheses and experiments grounded in those insights, to reach subscription goals.
• Partner closely with the leadership team and product marketing to ensure the paid subscriber offering is clearly differentiated and positioned against the free tier, to ensure subscriber growth potential.
• Manage the subscriber/revenue forecast in collaboration with the finance and leadership team.
• Manage the billing and reporting to partners and vendors.
• Work effectively across team, discipline, and geographic boundaries to help ensure a culture of transparency, inclusion, diversity of view and perspective and product experiences that reflect those strengths.
• Present regularly to leadership on strategy and performance against key metrics.What You'll Need:Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.Basic Qualifications
  • Worked for a music service, or other direct-to-consumer service business, with global scope where the consumer is paying for the service.
  • Experience driving results by collaborating across multiple teams and organizations with varied reporting lines, toward a common goal.
  • Experience working directly with CRM and DTC teams to develop and execute subscriber growth plans.
  • Mastery of modern digital marketing techniques.
  • Ability to inspire and motivate cross-functional teams - building strong relationships is critical to success.
  • Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease with the ability to cut through ambiguity.
  • Excellent oral and written communication skills; ability to become proficient in technical concepts and explain them to non-technical partners.
  • Strong analytical skills to synthesize product data, user research, and industry analysis to identify real problems that drive customer and business value.Preferred Qualifications
    • Ability to operate seamlessly between highly detailed and technical situations and strategic business situations.
    • Strong storyteller, including the ability to create and deliver compelling presentations.
    • Solid understanding of the full product lifecycle and software development best practices.#LI-RemoteWe consider a wide range of factors when determining compensation, which may cause compensation to vary depending on your skills, experience and qualifications. This job is also eligible for discretionary bonuses as well as an opportunity to become a Sonos shareholder because all full time employees are eligible for stock grants. The minimum base pay may be modified in the future based on changing market conditions. The starting minimum base pay for this role is:$172,000We offer a comprehensive package of benefits including open time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.Follow the links to review the and its . The pay transparency policy is available . Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.

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